LAURA WOODSIDE
EXPERIENCE
SOUTHLAKE STYLE MAGAZINE, October 2018 to present
Advertising Art Director
- Design layout and production of special advertising sections and internal marketing materials in conjunction with Creative and Advertising Directors
- Print and digital ad production and design (new builds and client provided ad spec checks)
- Photo retouching, clipping, typography and related graphic functions
- Assist with production art, corrections and preparing files for press
- Constant Contact weekly newsletter management and design
- Produce and communicate with vendors regarding event signage
MCCLATCHY, CORPORATION, June 2017 to March 2018
Art director, Indulge luxury magazine, 50,000 monthly circ.
- Budgeted editorial space for layout, create visually dynamic print packages
- Hired, coordinated, art directed all talent for photo shoots
- Created concept and style trends for monthly fashion photo feature
- Assigned all photo shoots to staff or freelance photographers
- Shot, edited video for behind-the-scenes series for IndulgeDFW.com
- Scheduled, published all content on Indulge Facebook, Twitter and Instagram
- Published all content on WordPress platform, including SEO knowledge
- Coordinated, managed all efforts to archive, optimize content after moving to WordPress platform on IndulgeDFW.com
Contributing designer, Indulge Luxury Magazine, 50,000 monthly circ.
Life & Arts Designer, Fort Worth Star-Telegram, 190,000 daily circ.
December 2015 to November 2016
- Designed print packages for department and feature stories
- Assisted in art directing photo shoots
- Shot footage for the Behind-The-Scenes video series for IndulgeDFW.com
- Created Instagram, Facebook video teasers and interactive components for stories
- Ensured each print and digital package has sufficient art, photos, illustrations
- Pitched and executed digital-first story ideas for the Life & Arts section
OBSERVER MEDIA GROUP, INC., 395,000 total circulation
Design editor, Business Observer, 20,000 weekly circulation
Design editor, East County Observer, 23,000 distribution, more than 46,000 readers
November 2016 to June 2017
- Designed, approved pages for weekly newspapers, monthly Home magazine
- Planned, conceptualized, created visually stunning special sections
- Wrote, posted and managed Business Observer Facebook, Twitter content
- Archived print PDFs for all 10 Observer Media Group publications
THE SHORTHORN, Daily digital-first student news publication at UT-Arlington
Editor-in-chief, June 2015 to December 2015
- Recruited, trained and managed a staff of 60 journalists
- Used readership survey to develop content strategy
- Regularly reviewed website analytics to evaluate readership needs
- Justified creating additional eight staffing positions
- Developed new mobile responsive website design
Design Editor/e-Newsletter Manager, August 2014 to May 2015
- Led team that merged the copy and design desks to a full production hub
- Planned, designed daily e-newsletters, weekly print editions
Page/Graphic Designer, September 2013 to August 2014
- Designed weekly print pages and graphics
Excellence in Journalism Conference 2015 Intern, Orlando, Florida
- One of 13 journalism students selected to cover conference of more than 1500 attendees
- Digital journalism coverage pitched, planned and executed
- Produce and edit videos, design graphics, manage social media accounts
TRAINING AND SKILLS
- Expert in Adobe CC InDesign, Photoshop, Illustrator, Premiere Pro
- Experience with Microsoft Word and PowerPoint
- Lover of Google Drive for both personal and professional archiving practices
- Audio/video production and editing using Adobe Audition and Premiere Pro
- Firm grasp on SEO practices and protocols paired with management of social media accounts utilizing analytics to grow readership
- HootSuite Certified
- Experienced with HTML, CSS; familiar with jQuery, JavaScript and PHP
- Constant Contact eNewsletter management
- Expert in WordPress, NewsGate CCI, TownNews, Metropublisher
- MagHub production and implementation manager
RECOGNITION
- Best Photo Illustration – 2015 Society of Professional Journalists Region 8; Mark of Excellence Award
- 2015, 2014 Associated Collegiate Press Pacemaker
- First Place Special Section: Housing Guide 2014 –
TIPA 2015 - Frank W. Buckley Scholarship – TIPA 2015
- UT Arlington The Shorthorn Editor Scholarship
- UT Arlington Sallie Waldron Scholarship for Best Designer
EDUCATION
Bachelor of Arts
Communication: emphasis in Communication Technology, minor in Communication Studies (UTA 2015) cum laude
Certificate of Emerging Media (UTA 2015)